IPRIA Seminar Series
Commercialization Strategies for Innovating Firms
A free public seminar in Melbourne, Brisbane and Sydney proudly presented by IPRIA in association with the Institute of Patent and Trade Mark Attorneys of Australia (IPTA).
A major issue for start-up firms is how to access the product development and marketing capabilities necessary to get an innovation to market. The decision whether and when to partner with an established firm not only influences the success of the innovation, but also how much value the innovator captures. However, there is considerable variation even within partnership arrangements. This seminar will outline the different arrangements used by biopharmaceutical firms to commercialize their innovation, focusing specifically on the choice between straight licensing arrangements and co-development arrangements. It will present data from the US biotech industry on what drives firms into one arrangement or the other, and how the choice affects their subsequent commercialization success.
PRESENTER:
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Simon Wakeman is Associate Professor at the European School of Management and Technology (ESMT) in Berlin, Germany. He holds a PhD from the University of California at Berkeley, and prior to joining ESMT was a Research Fellow at the Center for Law & Biosciences at Stanford Law School. His research examines firm strategy for commercializing innovation, with a particular focus on the role that contractual arrangements and intellectual property rights play in that strategy. At ESMT he teaches courses on Business Strategy and Capturing Value from Innovation in the Full-Time MBA, Executive MBA, and Executive Education programs. |
DATE: Wednesday 15 February 2012, 1pm - 2pm (Refreshments from 12:30pm)
VENUE: VECCI, 486 Albert Street, MELBOURNE
COST: Free of charge
DATE: Thursday 16 February 2012, 1pm - 2pm (Refreshments from 12:30pm)
VENUE: Fisher Adams Kelly, Level 29, 12 Creek Street, BRISBANE
COST: Free of charge
DATE: Friday 17 February, 1pm - 2pm (Refreshments from 12:30pm)
VENUE: Wesley Conference Centre, 220 Pitt Street, SYDNEY
COST: Free of charge
Continuing Professional Development
Patent and Trade Mark Attorneys
If this particular educational activity is relevant to your professional development, improving your practice and service to your clients, you may be able to claim CPE hours.
Please refer to the Professional Standards Board Website and its guidelines on CPE
SEMINAR CONTACT: Michelle Wilson, IPRIA, Alan Gilbert Building, The University of Melbourne, VIC 3010
Telephone: (03) 8344 2153 Fax: (03) 8344 2111
Email: mawils@unimelb.edu.au